Snap and OpenAI partnership looks to revolutionise Snapchat with ChatGPT integration, Lens Studio 5.0 Beta, and a 3D face mask generator, marking a new era in augmented reality creativity. (REUTERS)

Experience the Magic of AR: Snap and OpenAI Team Up to Unleash ChatGPT-Powered Lenses!

Febin MathewNovember 11, 23 Artificial Intelligence, Snapchat

Snap, the innovative company responsible for Snapchat, has made a significant development by partnering with OpenAI to introduce a fresh era of augmented reality (AR) encounters. During the sixth annual Lens Fest, the announcement was made, unveiling a strategic collaboration that aims to enable developers to effortlessly incorporate ChatGPT into their AR Lenses. This partnership will bring forth a multitude of inventive opportunities for learning, conversation, and creativity for Snapchatters.

Lens Studio 5.0 beta release

Snap doesn’t stop there, this collaboration is accompanied by the release of Lens Studio 5.0 Beta, an advanced AR development tool ready to further the creation of fascinating lenses. At the heart of this development is the introduction of the ChatGPT Remote API, which gives Lens developers unprecedented access to ChatGPT’s capabilities. This move promises to open up a spectrum of immersive experiences, marking a pivotal moment in the evolution of augmented reality, TOI reported.

It’s worth noting that Snap’s My AI chatbot already features OpenAI’s GPT big-language model, demonstrating the company’s commitment to leveraging cutting-edge technology for user engagement.

3D face mask generator

As part of Snap’s commitment to fostering creativity, the company unveiled a 3D face mask generator. This innovative tool allows users to create their own potentially viral Selfie Lenses, combining the power of Gen AI with Snap’s advanced face mesh capabilities. Users can now bring their creative visions to life in seconds, further democratizing the lens creation process.

Despite recent staff cuts, Snap has revealed that 330,000 developers are actively building Snap’s AR platform, resulting in the creation of nearly 3.5 million lenses. This statistic proves Snap’s vibrant ecosystem for AR enthusiasts and developers alike.

Snap’s focus on AI was further highlighted during its first APAC AR Day in India. Evan Spiegel, CEO and Founder of Snap and Ajit Mohan, President of Snap APAC, praised the Indian content creator community for their contribution to the AR landscape. Spiegel expressed optimism about the role of artificial intelligence in breaking down barriers to creativity, especially in the area of augmented reality.